I have been pregnant three times. And three times, I stood in a fitting room, or more often in front of my laptop at midnight, trying to find something to wear that fit my body and still felt like me.
I never found it.
Locally, there was almost nothing for a pregnant or nursing mama. Online, the options were limited, and most of what arrived at my door went straight back in the box. Too boxy. Too shiny. Too "maternity." Nothing I would have chosen if I were not pregnant, and nothing that worked once the baby came and I needed to nurse.
If you are reading this with a bump, or with a newborn asleep on your chest, you probably know exactly what I mean.
The season that changed everything
Our daughter arrived in late 2019, just before the world shut down. Like so many mamas in that season, I was figuring out a new baby, a changing body and a life that suddenly looked nothing like I had planned.
In the middle of it, one thought kept coming back: someone should make this easier. Someone should gather the pieces that actually work, the ones that are soft and flattering and grow with you, and put them in one place. Someone should make the mama feel like the focal point again.
So I decided that someone would be me.
Where the name comes from
Mazzy Florence is the name we would have given our third baby if he had been a girl. He was a boy, and he is perfect. But I loved that name too much to let it go.
So it became the name of this company. In a way, Mazzy Florence is still a baby I get to raise, and every collection is a little piece of her.
What Mazzy Florence is about
My mission is simple: it is my turn to pour into her. Into you.
Online, that means curated collections designed for a mama's changing body. Pieces that take you from first trimester to fourth, from the baby shower to the 3 a.m. feed, so you can shop with confidence instead of guessing.
In person, it means community. Mazzy is about bringing women together, one city at a time, through events where you are seen, heard, and celebrated, not as an afterthought to the baby, but as the woman at the center of it all.
Think of it as Anthropologie meets motherhood: thoughtful, beautiful, and made for real life.
This is for you
You are not just a bump, and you are not just someone's mom. You are still you, and you deserve to feel like it in what you wear and in the spaces you walk into.
That is why Mazzy Florence exists.
Thank you for being here at the very beginning. I cannot wait to pour into you.
With love, Julia, Founder, Mazzy Florence